数据分析达人(他口中的Analyitcs Ninja)Avinash Kaushik在一篇博客中提出一些可以对比查看的数据。因为单一的参数有时很难反映什么问题,如看到高CTR广告的同时还要看到网站上是否具有高跳出率等等。以下10条可以拼出一个不错的Dashboard:
1. Click-through Rate vs. Bounce Rate.
2. Visits vs. Visitors.
3. Time on Site vs. Page Views per Visit.
4. Conversion Rate vs. Average Order Value.
5. Conversion Rate vs. Task Completion Rate.
6. Revenue vs. Profitability
7. Video Views vs. Subscribers
8. Likes vs. ?
9. Mobile: Installs vs. 30-day Active.
10. [By channel] Conversions vs. Assisted Conversions.
