Alan Hou的个人博客

新年大礼!送给大家的一份优质的NICHE清单

这份清单是我2017年花了差不多一年时间整理出来的,这里面的每一个类目都值得去深挖,找出你喜欢的产品来做独立站的DS生意。然后再加上我们的选品标准,后续我会告诉大家怎么进行筛选,用什么工具进行筛选。

请大家按我里面的要求先把这些产品都在谷歌上看一遍,寻找一些灵感先。

优质的 Niche 清单,大家请保存。

第一部分 SPORTS

  1. Pitching Machines
  2. Practice Dummies
  3. Paddle Boards
  4. Jumpsuits
  5. Fishing Rods
  6. Football Sleds
  7. Trampolines
  8. Bowling Balls
  9. Body-Tracking (Step Counter, Running GPS, etc)
  10. Pole-Vaulting
  11. Golf Caddies
  12. Fencing Equipment
  13. Volleyball Nets
  14. Physical Therapy Braces
  15. Outdoor Mobile Basketball Hoops
  16. Skeet Shooting Launchers
  17. Rock Climbing Equipment

第二部分 KITCHEN

18. Sous Vide Cookers 19. Knife Sets
20. Juicers
21. Cutting Surfaces 22. Sinks & Fixtures 23. Wine Fridges

24. Deep Fryers
25. Asian Cooking Supplies

26. Outdoor Grills
27. Dining Sets
28. Infrared Ovens 29. Fondue Sets
30. Mobile Islands 31. Popcorn Machines 32. Rice Cookers

33. Bar Stools 第三部分 OFFICE

  1. Standing Desks
  2. Office Fitness
  3. Conference Call Phones
  4. Posture Support Chairs
  5. Whiteboards & Glass Boards
  6. Videography & Photography Lights
  7. Office Organization
  8. Video Conference Equipment
  9. Coffee Tables
  10. Drawing Tablets
  11. Projectors
  12. Water Coolers
  13. Paper Shredders
  14. Swinging-Hinge Paper Cutters
  15. Shelving Units
  16. Coffee Machines
  17. Lecterns & Podiums第四部分 PET SUPPLIES

51. Fish Tanks
52. Cat Scratch & Climb Units

53. Dog Beds
54. Falcon Handling Supplies
55. Chicken Sheds
56. Incubators
57. Cages
58. Equestrian Supplies
59. Pet Travel Supplies
60. Pet Rehab Equipment
61. Automatic Feeders
62. Pet Health Supplies
63. Cat Litter Boxes & Housebreaking 64. Air Pumps & Filters (For Fish Tanks) 65. Wearable Technology for Pets
66. Outdoor Bird Feeders
67. Exotic Pet Feed
68. Pet Stairs

第五部分 HEALTH & FITNESS

  1. Rowing Machines
  2. Stair Climbers
  3. Supplements
  4. Aeropilates
  5. Stationary Bikes
  6. Wearable Technology/Body Tracking
  7. Elliptical Trainers
  8. Workout benches
  9. Home Gyms
  10. Inversion Equipment
  11. Dip Stands
  12. Dumbells & Racks
  13. Punching Bags & Stands

82. Workout Trampolines 83. Plyometric Boxes
84. MMA Training Equipment

第六部分 MEDICAL & ELDERLY CARE

  1. Wheelchairs
  2. CPAP/Sleep Apnea Relief
  3. At-home Hospital Beds
  4. Mobility Scooters
  5. Rollators & Walkers
  6. Bathroom Safety for the Elderly
  7. Home Vital Monitoring Equipment
  8. Super Poles / Assist Rails
  9. Patient Lifts
  10. Lift Chairs
  11. Scales
  12. Bariatric Supplies
  13. Braces& Supports
  14. First Aid & Emergency Supplies
  15. Accessibility Ramps

100. Diabetes Supplies

第七部分 MATERNITY & PARENTHOOD

  1. Kid’s Car Seats
  2. Baby-Proofing Supplies
  3. Strollers
  4. Cribs
  5. High Chairs
  6. Baby Food Prep
  7. Baby Monitors
  8. Baby Gates
  1. Maternity Supplements
  2. Baby Play Stations
  3. Baby Travel Supplies
  4. Maternity / New Mother Fitness

第八部分 HOBBIES & RECREATION

  1. Telescopes / Stargazing
  2. Bird Watching
  3. Rock Climbing
  4. Skydiving
  5. Golfing
  6. DJ-ing
  7. Backpacking
  8. Deep Sea Fishing
  9. Home Brewing
  10. Bowhunting
  11. Model Trains
  12. World Building
  13. Arts & Crafts
  14. Gardening
  15. Doll Houses
  16. Scuba Diving
  17. Spelunking
  18. Baking
  19. Paddle Boarding
  20. Camping
  21. Billiards
  22. Fencing
  23. Kitesurfing
  24. Collecting
  25. Survival / Prepping
  1. Music Recording & Production
  2. Podcasting
  3. 3D Printing
  4. RC Cars & Planes
  5. Robot Building
  6. Woodworking, Metalworking, & Glassblowing
  7. Gambling
  8. Magic
  9. Pottery & Ceramics
  10. Photography
  11. Slacklining
  12. Volleyball

第九部分 B2B (卖给 B 端客户)

  1. Welding Supplies
  2. Microscopes
  3. Physical Therapy Equipment
  4. Repair Climbing
  5. Theaters & Concessions
  6. Restaurant Supplies
  7. School Supplies
  8. Laboratory Equipment
  9. Rec Center Equipment
  10. Art Department
  11. Industrial Safety
  12. Mannequins
  13. Construction Supplies
  14. Mobile Bars
  15. Martial Arts Supplies
  16. Tattoo Equipment

第十部分 PATIO & GARDEN

  1. Outdoor Heaters
  2. Patio Furniture
  3. Outdoor Speakers
  4. Pool Vacuums
  5. Outdoor Cinema
  6. Irrigation
  7. Swinging Chairs
  8. Pool Toys
  9. Water Features
  10. Shuffleboard Tables
  11. Outdoor Grills
  12. Hammocks
  13. Outdoor Lighting
  14. Fire Pits
  15. Garden Sculptures
  16. Bird Baths

第十一部分 其他产品

  1. Suitcases
  2. Backpacks
  3. Travel Safety
  4. Straight Razors
  5. Organic Makeup
  6. Automotive Parts & Accessories

如上这些细分类目,都是适合做线上 DS 生意的,大家如果不知道是什么产品,可 以把关键词输入到谷歌的 Image 里面去看,就可以大概知道长什么样了。

  1. 价格区间:200 到 1000 美金之间,当然你可以选 100 美金,几十美金的产品, 都没问题,不过我现在喜欢做 200 到 800 左右的。我在之前的文章已经大概介 绍过了。
  2. 目标客户群: 一般我分为低收入,中产(10 万美金年收入以上的),高净值 人群 三大类。 我们最好选择的产品是给中产阶级这个消费群。
  3. 品牌忠诚度: 我们选品的时候,千万不要选有强大品牌忠诚度的产品,比如 说,你去卖手机就不是很好,因为消费者不是买苹果就是三星等品牌,不会选 其他品牌,我们做 DS 是很难拿到这些国际品牌的授权的。 再比如,你去卖耳 机,基本上都是 Beats,Bosch,等品牌的天下, 或者你去卖电视机,也不好, 消费者都有固定的品牌忠诚度了。 所以,这点非常重要,必须选消费者对品牌 没有什么概念的产品,只要款式和功能达到他们的要求就可以下单的,要找这 种产品。还有,上面这些类目,如果范围很宽,你可以继续缩小,如果范围太窄,你可 以往上拓宽一个类目,这样不至于产品太少,还有,可以进行横向拓展,比如 你在某个类目的产品卖的好,你可以发现和这个类目类似的其他产品也可以做 新的站来推,举个列子,你卖“pottery wheels”卖的不错,那么你可以考虑 卖“pottery kilns”这个 DS 的生意,开新店铺。

by 候鸟 @Dropship俱乐部 from 小密圈

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