关于Amazon SEO的一些研究

14年开始亚马逊扩大了在中国这块的招商,在华东更是组建了一个新的团队,于是越来越多的中国卖家涌入了这个高大上的平台,它会是下一下ebay吗?目前还没有答案。不管怎样一直负责独立站的Alan也不得不跟风开始研究这个平台了,上货、发FBA这些基础工作过后自然就会考虑到如何提升排名,于是便有了Amazon seo这个课题,先试试水,看看Amazon的收录速度,这里用一个不存在的关键词”cxdpcd”做试验,将该关键词加入Search terms中,几分钟内便出现在了搜索结果中,说明收录的速度还是挺快的(测试使用Amazon UK站)。

亚马逊seo研究

再试试分词,将关键词修改为”dxpcad charms cxdpcd”, 输入后匹配出了产品,但显示匹配的词是”dxpcad charms”

亚马逊SEO研究

然后在搜索框中输入”dxpcad cxdpcd”,同样匹配出了该产品,但匹配的词是”dxpcad”

亚马逊SEO研究

现在下什么结论还为时尚早,从收录速度来看Amazon至少对于Search terms的更新还是挺快的,对于关键词的匹配使用一定的分词方法来进行匹配。

TODO:进行标题和Special Features收录的测试

Amazon几款工具

通过Azon Keyword Generator可以轻松获取Amazon.com和Amazon.co.uk上相关主题的长尾关键词,方便调查和书写Search terms, title, description等时使用。

Azon亚马逊关键词研究工具

通过Azon Top 100 Analyzer,可根据好卖、评级、新品等条件获取指定分类下在Amazon.com和Amazon.co.uk上排名前100的产品信息

Azon亚马逊排名前100分析工具

工具下载地址:

https://s3.amazonaws.com/amasuite/software/Azon-Keyword-Generator-Setup.zip
https://s3.amazonaws.com/amasuite/software/Azon-Top100-Analyzer-Setup.zip
https://s3.amazonaws.com/amasuite/software/Azon-Product-Inspector-Setup.zip

激活可随意填写用户名和邮箱,也可直接修改如下的xxx%40qq.com和xxx来获取激活码,经初步测试激活码统一都是AMA1234

http://www.amasuite.com/software/activate-confirm.php?email=xxx%40qq.com&from=xxx%40qq.com&meta_adtracking=activate-software&meta_message=1&name=xxx&unit=amasuite&add_url=http%3A%2F%2Fwww.amasuite.com%2Fsoftware%2Factivate.php&add_notes=31.122.117.22

Google vs. Apple

Just watched a series of New York University open course, the topic is: Google vs. Apple Who Will Win? The videos were recorded in March, 2010, at least I still don’t see an answer by now. It seems people are not just talking about these two companies, there’re another two big companies involved: Amazon and Facebook.
From my point of view, Google certainly has a solid foot in Search Engine industry, it’s trying to do things in a lot of industries, apart from its text ads, the main products it’s focusing on are YouTube, Android. Of course, Google is also trying to make Google Shopping global. The thing is Google is probably reaching out to too many industries, thus will get many not just competitors but foes to some extent. Surely like Microsoft, Google has tons of money, but I doubt if even a company as large as Google is can afford to spread staffs to so many areas. Everybody talks about the benefit of the openness at Google, they’ll certainly develop well but they should have a clear strategy, let’s see where Eric Schmidt’s going to lead Google to.
Unlike Larry Page and Brin Sergey, Apple Computer’s co-founder Steve Jobs really tended to control things, he sort of set the rule under all circumstances. His perfectionism played a great role in Apple’s success. Apple didn’t really invent most of the leading technologies, it combined the technologies with good ideas and nice designs, which make the consumers love their products, like the iPod, iPhone and iPad. Now Jobs died, Tim Cook don’t have the control and perfectionism as Jobs had, and up till now, honestly I do not see a lot of innovations going on there. You certainly have heard people mocking the iPhone 5, and you certainly cannot see the iPad mini as an innovation. However, Apple do have many patents and the Apple products still sell well. At here in China, people still buy Apple products to claim their social status even though iPhone was called “stree phone” by some people. Certainly Apple is not going to die overnight, but innovation is definitely the thing they need to worry about.
Amazon is sort of the model for our company, whenever we look for a change to our website or plan for a promotion, we look at Amazon. Amazon’s Kindle seems doing well, many people still love to shop on Amazon.com. Although I do not think the product ads and sponsor link ads are really helpful for businesses, they’re still on the right track and are not likely to any competitors within a short time.
Facebook is certainly a trend, the users are still growing. Almost every foreigners I know are using Facebook, people certainly are not going to abandon Facebook just because there’s Google Plus or Pinterest in the near future. However, I doubt if they’ve found the way to earn a huge amount of money. I’m not an expert in this, just based on my own experience, the ads on Facebook don’t really bring a conversion as high as Google’s, and it looks like Facebook was going to launch a new shopping service earlier this year, but it never really came along, how could they miss the holiday season? Well, at least they do have a vast amount of users, the question is how are they going to make more money.
Of course, there’s Microsoft as well. It’s been there as a big guy for many years. and it’s rich. However. the industry has changed, in this so-called post PC era, not everybody needs to buy a desktop or notebook, as for the mobile devices, there’s already Android and iOS out there. Microsoft is like totally abandoned the concept of its former operating system, and came up this new Windows 8, which can be adopted on both PC and tablets. I still don’t see it as a success. Like Google’s Nexus, it has Surface, is it still gonna have the same market share in mobile industry as in PC industry? Probably not just Microsoft, there’s also what Intel’s worrying about.